Restricted competition won by Jean-Pierre Gaignard from the CLARINS group for the design of the Swarovski Parfums image. Implementation of a charter and development of shop in shop and travel retail corners around the world.

In 2011, the world of luxury perfumery welcomed a new design concept that shone brightly. The Swarovski Parfums point of sale has established itself as a true showcase of modernity and purity, designed to magnify the brilliance of crystal. Gone is the busy design, giving way to a resolutely airy and minimalist chic style, dominated by a palette of whites and extra-white.

  The magic happens thanks to the use of translucent white Corian tops, crossed by light lines cut on the underside and backlit which take up the designs of the brand's flagship range.

The furniture, designed as an interactive and airy “perfume bar”, incorporates decorative prism panels and glass bell display cases, isolating each bottle like a precious object. LED lighting plays a fundamental role: it not only illuminates, it activates the brilliance of prisms and brings large wall illustrations to life. This daring concept succeeds in transforming the act of purchasing into a sensory and luminous experience, affirming the luxury and lightness specific to the Swarovski identity.