Manicurist
Small family business grown up...
Initially a supplier of professional nail products for beauty institutes, the family brand Manucurist wanted to present its know-how by developing five Parisian institutes in the 2010s.
The brand immediately announces the color by highlighting bright and dynamic pink, mixed with a chromatic variation of flesh tones on the walls, signing its nail bar function.
The aesthetic plays on a marriage of organic shapes for the treatments and cubic structures for the presentation of the products, all surrounded by a mosaic wall covering of glass pastes in carmine monochrome, whose iridescent reflections recall the shine of the varnishes.
Essential to the staging, the integrated LED lighting transforms the walls into light boxes and each bottle of varnish into the spotlight, while the backlit wall display enhances the identity of the French brand. This design, both minimalist and impactful, has positioned Manucurist as a contemporary and premium player, inviting you to a fast and bright beauty experience.
Manucurist has now refocused on products, it had the ambition to create the first line of semi-permanent varnishes without acetone or synthetic products, and has become a reference in eco-responsible beauty products. It is now courted by large French luxury groups.
